Standardize your business intelligence

All data is not compiled equally. The rapid development of new media and the variety of technologies used necessitates a standard application of metrics definitions and constant maintenance of records. Make sure your vendors and analytics applications create useful data sets by researching and documenting the various metrics, measures and data sources utilized. When new delivery platform are introduced, add the most useful new data to your quiver. Regular reviews with technology providers can also alert you to changes and improvements that may yield additional insight.

Gauge Medical supports the Web Analytics Association and their efforts to improve knowledge and application of metrics to improve the user experience. Click here to visit the WAA site.

Click here to request a follow-up regarding metrics definitions and auditing.