Event data for recruitment and retention

Live events are one of the most valuable and visible opportunities to engage with your audience. Include live programs in your analytics strategy and capture as much data as possible. Registration information, attendance counts, and audience response data generate important intelligence, but the opportunity to capture these only comes once. Be ready by having your data needs outlined in advance and plan data capture so each member of the team knows what they need to collect and where it should be stored.

Use Audience Insight to complete a review of your live event data processes. From list purchases to delivery of final counts and comments, Audience Insight will help your organization improve the impact of your program and apply the internal and external intelligence that is acquired.

Ensure your recruitment and reporting are efficient and delivering. Click here.